The BIPV market has tremendous potential but several significant hurdles need to be overcome before the sector can realise it full potential. At Intersolar Europe, 2012, PV Tech met with Dieter Moor, CEO Marketing and Sales at ertex solartechnik to guide us through some of the key challenges and opportunities to meet the needs of architects for BIPV applications. Moor also covers the specific challenges of BIPV in the UK market.